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Cannabis business Caliva has new main brand name strategist: Jay-Z

The listing of well-known superstars being released in the wild about their love for cannabis simply keeps on growing! Plus the latest anyone to join the cannabis company bandwagon isn’t any less than Jay-Z.

The billionaire rapper, producer, philanthropist, and business owner — named Shawn Carter in actual life — comes into the quickly growing cannabis industry formally as main brand name strategist for California-based cannabis company Caliva.

Established in 2015 in San Jose, the privately owned Caliva announced that Jay-Z had entered a partnership that is long-term them. Based on the business, Beyonce’s husband will be concentrating on outreach programs as well as on the imaginative way of Caliva.

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With its statement, the business stated that a key component associated with the rapper’s part is social justice. He intends to increase task training for previousprisoners being a method of advancing their social justice efforts. He will additionally be advocating fairness and quality when you look at the marijuana industry that is legal. Read more…

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